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Branding Defined
Branding identifies your business and products in a way that differentiates what you have to offer from your competitors through effective marketing strategy that includes a name, phrase, icon/symbol, and/or design. In the words of David Ogilvy, "The Father of Adverising," “Branding is the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised (to target) its consumer.”

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THE HISTORY OF BRANDING
Dating back to 2700 BC, branding originally referred to a “permanent ownership mark” that distinguished one animal from another for purposes of identification (by way of a hot iron or freeze branding). It was used as a deterrent to theft and to find lost or stolen animals. Over the years, these distinguishable icons became a “readable language” to identify livestock brands. A good brand was/is one that is distinctive, simple, and readily recognized. The connection between branding then and today’s definition has a common thread…to create a brand that can be easily identified and recognized by others.

WHAT SUCCESSFUL BRANDING ENTAILS

WHY BRANDING IS CRUCIAL TO BUSINESS SUCCESS
Promoting your business with compelling marketing communications that correctly target your audience is essential for business growth. Successful branding sets you apart from your competitors and must be relevant to your consumer. It melds effective strategy with impactful content, distinctive design, and engaging imagery—all of which are critical to maximize sales.

WHAT WE DO
Since 1990, Creative Image Builders has been creating impactful business-building marketing communications that catch the eye, engage the mind, and get positive results. We help businesses identify, define, and market their brand by creating winning print and web communications that reap a high return on investment. We showcase brands to sell to their target audience by combining effective branding strategy, marketing-savvy content, advertising expertise, and creative talent.

HOW WE DO IT
Gaining an understanding of your business and target audience is key to a successful campaign. We work with you to determine your company and product features along with the benefits these features provide your target audience. We conduct research to discern your authentic edge over your competition and capitalize on that. We then ascertain the value proposition and return on investment your benefits offer, and formulate an effective strategy that targets the right market with the right message in the right way.

MARKETING STRATEGY & BUSINESS VISION
Experience has shown that even the most dynamic and compelling marketing communications cannot overcome a flawed marketing strategy. We ensure the various components of your marketing endeavor complement each other to build a successful brand and maintain consistency throughout.

QUALITY, PROFESSIONAL SERVICE
Our goal is the same as your goal: your total satisfaction with our marketing materials to help your business grow. We know just what it takes—be it content development, graphic design, website development, social media marketing, photography, illustration, or printing techniques—to make your marketing communications stand out and look great!

SEE WHAT WE OFFER
Below are the many branding categories we handle along with samples of projects we have worked on over the years. NOTE: For Website Development click here.

Company & Product Branding

Logos & Trademarks

Brochures

Catalogs & Booklets

Fliers

Advertising

Postcards

Folders

Books

Presentations

Labels

Other
(Tee-Shirts, Posters, Board Games, Invitations, Cards, Tickets, Other)

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INCLUDES PRICING OF ALL PRODUCTS & SERVICES